Showing posts with label small towns. Show all posts
Showing posts with label small towns. Show all posts

Tuesday, April 16, 2013

Marketing for Dummies

    We all know that with todays high tech gadgets and Twitter, FaceBook, LinkedIn and so on- That marketing your name and your product have become more challenging. In this age of impersonal, never have to speak to your customers, digital society...The personal touch can make all the difference.
   I happen to be 'Old School'. I was brought up in a family of salesmen that all swore by the "Rules Of Three".~ Three seconds. Three feet. Three days. Three people.~
  I have personally used all these methods to my own advantage. I have also seen them draw a considerable amount of repeat business.
   Three Seconds- is all it takes to introduce yourself and get a plug in for you or your business. " Hi. I'm Katy and I run  Buffalo Gals Bakery & Country Store"
   Three Feet- Any who gets within three feet of you..introduce yourself. Take the opportunity to hand out a business card if you have one.
   Three Days- The absolute longest amount of time that should lapse after you tell someone you will call, and actually doing it. You should always make it a point to do call backs within three days. It conveys that you really are interested.
   Three People- the amount of people you should go out of your way to either introduce yourself to, or mention your product/business to each day.

   Using the Rules of Three makes great sense economically for marketing. It didn't cost you anything to implement! It keeps your name/products in peoples minds. It also builds trust and rapport in a way that an impersonal ad can never do.
   It's a great networking tool. Even if the initial contact does not want/use your product or service, that's an opportunity for you to ask them to pass your card  to, or refer you to someone they know who might
   In every situation there is an opportunity to apply at least one of the Rules of Three. The rules are simple, but effective.

Katy
  

Sunday, June 17, 2012

Would you read a BOOK? Would read a Nook?


I can FEEL my mom looking to see if any of these are hers!
  Said Sam I am.
Ok, maybe Sam wouldn't have said that. But I did!

A Book. A precious commodity. In any language.
Reading a book is like talking to an old friend. Sometimes it makes you laugh. Sometimes it makes you cry. Sometimes it takes you on a journey to far away places.  Sometimes it can teach you something.
           Somebody once said "IF you can learn to read, you can teach yourself anything"
   My mom taught me to read very, very young. Thankfully I have always enjoyed it. I know I made her mad a time or two when I would be 'involved' with my book when she was trying to 'talk' to me.~ I would just look up blank and go "were talking to me?" ...I never quite got WHY that annoyed her until my oldest son did it to me.
    It was also difficult in school right from the get go. The other kids would be sounding out words and I would be done or very far ahead when my turn came.
   For some of us reading is as natural as breathing. We read anything...Literally. Everything from Cookbooks to Charmin labels. If it's the printed word, we are just naturally drawn to it.
    When we first moved back to ND, hubby charmingly suggested that I get a LIBRARY CARD! (snicker, snort, giggle). He just didn't get the whole owning the book thing. Still doesn't. But I humored him and went down to the little town near us to get one. I came home without one. Hubby asked me Why?...Because I already OWN most of what they have! (and what I don't my mama does, and it will someday be mine....big smile) Don't get me wrong, I have nothing against going to the library. I have spent many, many hours in them.
  I recently tried to move into the new century (finally). First I downloaded a book on my laptop. Don't get me wrong. It was a good book and I enjoyed it. But I had a very hard time actually reading it....Anyone who knows me, knows that I can sit down with a book, tune out the world, and just READ. 
  (  *this book is "Letters of a Woman Homesteader"  here is the link:         http://etext.lib.virginia.edu/toc/modeng/public/SteHome.html)
   I had a hard time with not being able to just mark, use the flap, or dog ear (Yes, Mom...I said DOG EAR) where I was. Just as hard was not being able to just take the laptop to the kitchen to read while I cooked dinner. Couldn't just leave the laptop outside on the swing, because the dog, garden, cows etc want attention while I am out there.And it might rain, get licked, walked on by a cat or any manner of outdoor things, while my attention is turned for a few moments. 
             NO, Mom...I do NOT take my best books outside for abuse!
 I also borrowed one of those NOOK things. That I can see the merits of. Very nice for plane rides. Fits in carry on nicely. Once again though, I found the negatives outweighed the positives for me. Still couldn't use it in the kitchen to read while kneading bread or frying chicken., ...would still be worried sick I laid it on a bench somewhere and forgot my pricey toy.
   Mostly though, I think for me it's the inability to just have a couple of three, four books going at any given time. ~Without having to bounce around electronically~ And also not being able to just loan my books. I was under the impression, that you can't just 'transfer' your book electronically to your friends device. Maybe that is not true. Don't know. Probably will never know, unless someone tells me otherwise.
   I think I will stay happily ensconced in the past as far as my reading material goes. I like looking at the covers and reading  the flaps (and maybe a chapter or two) before I buy it. I like have a bunch of well loved paperbacks to read while needing a distraction in the kitchen. I like the smoothness of the cover & the texture of the pages as I turn them. I like that at a glance I can pick a book out of my line-up on sight. I like the comfort of having a book tucked in my luggage for later. I like that when my boyz ASK me a question I can say "GO LOOK IT UP!" ....Yes...this person STILL has a full set of encyclopedias!  (They hated that.. They'd ask and we'd say "5 minutes...Go look it up and come back and tell me")
   I find it amusing that now my son circles my books like a little vulture the same way I circle my moms!
    Old books, New books, Funny books, History books, Not so much Sci Fi books, Trashy books, Any books...I love them all.
  Pick one up and enjoy it!
Katy